(trying very hard not to sigh.)
The idea isn't new. it's been explored before, and really, doesn't work.
There are several reasons why, here's a few.
Let's start with the lamp itself. Someone quoted me in their signature as saying this, but it STILL amazes me how many people will figure that a 55W halogen lamp will match a 400W metal halide lamp. Even if you go to an HID Xenon lamp, you're still dealing with a fraction of the lumens. A small fraction at that. (There's a work-site on the freeway where I live, and the work crew has light fixtures with 2 400W MH lamps in it. I can tell you that there are NO 2 headlights which are going to match those for illumination factor.) But let's ignore that physical piece, and scale it up...
Okay, let's say that you do the same thing with a 400W MH lamp. What you're looking for then is a parabolic reflector. This is similar to a satellite dish, where it takes light from a source and collimates it. This works great for signals, not so great for illumination. Why? Inverse square law strikes again. Every point on your parabola will be a specified distance frmo the reflector. Only light from the reflector is collimated, and therefore only light from the reflector is useful. Take a look at any parabola, and the locus (The point where you can put a light or emitting source and get a collimated reflection) will be much closer to the center than it will to anything else. Dramatically so.

(Borrowed from wikipedia)
QUOTE ("http://en.wikipedia.org/wiki/Parabola")
Parabolic curve showing arbitrary line (L), focus (F), and vertex (V). L is an arbitrary line perpendicular to the axis of symmetry and opposite the focus of the parabola from the vertex (i.e. farther from V than from F.) The length of any line F - Pn - Qn is the same. This is similar to saying that a parabola is an ellipse, but with one focal point at infinity.
You can see here that a light source placed at F will reflect collimated light towards line L. The problem comes in that the strength of the reflected light is directly proportional to the strength of the light that hits points P1, P2, and P3. The problem comes that the distance from F-P1 is much less than from F-P3. In this case it will be nearly double. This means that the light intensity at Q1 will be over 4 times that of the intensity at Q3. Light directly radiated from the lamp would not be captured into our projection lens, and therefore is only a heat source, and not useful light at all.
There's also the matter that in this case, we would be solely relying on the efficiency of reflected light. There are always losses in reflection, more so than refraction (What lenses do)
Well, you COULD increase the distance to point F, but this will reduce the amount of overall light, in the same manner that using a higher FL collimator fresnel does, but this will reduce the overall light intensity.
I crunched some numbers, assuming in both cases that F=220mm (fresnel lens, and parabola)
If you could get 100% efficient reflection, you would start out with a base of 67% of the light intensity at the center. This is becasue with the fresnel, we can use a reflector to add to the radiated light. with a parabola, we cannot add the radiated light to the reflected.
But, for the sake of fairness, (though unrealistic) I will presume that we can get 100% efficient reflection and with the fresnel, we do not use any reflector at all.
Light in the center becomes of equal lux, but light at the corners of a 15" LCD panel are different values. For a fresnel, the corners are about 38% further away, which means that we get just a little over 50% of the brightness value of the center.
For the parabola... It's a different matter. The corners would be about 1.7 times as far away, so the light there would be 1/3 the intensity of the light in the center.
The shorter the distance that you make F, the greater this discrepancy becomes. Add in the losses that we get by not being able to add ratiated and reflected light together, and it becomes huge.
On top of that, we have to add in the fact that we don't have a super small light source, and the lamp itself will cast a shadow. (I originally missed this until Dazzla actualy did the experiments, and couldn't get rid of the lamp shadow.)
Basically, it's a dead end.