I believe the size of your projected image is fully dependent upon the lens system (field fresnel and projection triplet) and the throw distance. Some small adjustments may be available by the distance of the field fresnel from the LCD.
The folded designs allow the box to be smaller. The required focal lengths are the same but when you fold the light path, you can change the shape and size of the box.
There are designs where the light is on the bottom and the mirror and lens is on top. See Joe2000chevy's design
Vertical designEd