A dime a dozen around here, so please shoot it down at will, no offense will be taken.
this plog got me thinking (always dangerous):
http://www.lumenlab.com/forums/index.php?showtopic=22294
using an MR16 for his kids' 7" dvd player based PJ.
having messed around alot with DIY bike lights, why not use some of the same principles for getting better performance in a number of areas: overvolting the lamp.
increasing the voltage on an MR16 will increase light output proportional to the 3.5th power... and reduce life inversely proportional to the 12th power (ouch). A side benefit (while I've seen no quantitative comparison) is that it will increase the color temp as well, giving some better blues than is typical of halogens. (http://www.walamp.com/lpd/files/applicationnotes/isl297a.pdf)
so why not use an overvolted halogen as a cheap alternative to lower wattage metal halides. sure, it may be more expensive in the long run, but it would take a while (even at 300 hrs per bulb) for $2 bulbs to reach the initial cost of a MH setup.
Another thought, the newer infrared-coated-capsule MR16 halogens could be even better (albeit at the $12 unit cost) if they exhibit the same overvolt characteristics as standard halogens (an unknown at this point).
Lastly, I think a narrow spot MR16 could be used in a folded design to eliminate the collimating fresnel while removing most heat issues of halogens (just by placing the bulb far from the LCD). In a vertical fold design... a few mirrors, about 15V, and (if needed) a soft focus lens for removing striations and halos in the spot. pretty simple, now what is wrong?