Most towers now use strobes for lighting older towers used incandescent lighting.
Does your bulb look like this

If so I doubt it would be a very effecient bulb to work with. Lots of heat and probably the wrong color temp
here are the specs
These are 620 watt PS 40 shape code beacon lamps that are used on high towers like radio, microwave or bridges. They are an industry standard for this type of application.
Here are the specs
620 watt
Mogul pre-focus base
PS40 bulb shape
11,000 lumens
10 inch overall length